Google (GOOG) Moat Score : 9/10 (As of Jul. 23, 2025)

View and export this data going back to 2004. Start your Free Trial

What is Alphabet(Google) Moat Score?

Alphabet(Google) has the Moat Score of 9, which implies that the company might have Wide Moat - Clear and robust wide moat.

Alphabet(Google) has Wide Moat: Alphabet has a robust wide moat with market leadership in search and advertising, strong network effects, significant customer switching costs, valuable IP, and consistent innovation. Its brand strength and pricing power further solidify its dominant position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Alphabet(Google) might have Wide Moat - Clear and robust wide moat.

Competitive Comparison of Alphabet(Google)'s Moat Score

For the Internet Content & Information subindustry, Alphabet(Google)'s Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Alphabet(Google)'s Moat Score Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s Moat Score distribution charts can be found below:

* The bar in red indicates where Alphabet(Google)'s Moat Score falls into.

Save Embed

;

Save Embed

;

Alphabet(Google) (NAS:GOOG) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score	Moat Level
10	Wide Moat - Exceptionally dominant and durable wide moat
8 - 9	Wide Moat - Clear and robust wide moat
7	Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6	Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5	Narrow Moat - Solid narrow moat
4	Narrow Moat - Discernible but modest moat
1 - 3	No Moat - Very weak/transient advantages
0	No Moat - No discernible moat

Alphabet(Google) Moat Score Related Terms

Thank you for viewing the detailed overview of Alphabet(Google)'s Moat Score provided by GuruFocus.com. Please click on the following links to see related term pages.

Alphabet(Google) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Alphabet Inc(Google) (NAS:GOOG) » Definitions » Moat Score

Comparable Companies

Traded in Other Exchanges

GOOGL:USA GOOGL01:Thailand GOOG80:Thailand GOGL:Poland GOOG:Peru GOOGL:Peru GOOGL:Mexico GOOG:Mexico GOOG_KZ:Kazakhstan 1GOOG:Italy 1GOOGL:Italy ABEAd:UK ABECd:UK 0HD6:UK 0RIH:UK ABE0:Germany ABE0:Germany ABEC:Germany ABEA:Germany ABEC:Germany ABEA:Germany ABEC:Germany ABEA:Germany ABEC:Germany ABEA:Germany GOOGL:Chile GOOG:Chile GOOG:Canada GOGL35:Brazil GOGL34:Brazil ABEA:Bulgaria ABEC:Bulgaria GOOC:Austria GOOA:Austria GOOGL:Argentina

Address

1600 Amphitheatre Parkway, Mountain View, CA, USA, 94043

Website

https://www.abc.xyz

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV, YouTube Music among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform, or GCP, accounts for roughly 10% of Alphabet's revenue with the firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) making up the rest.

Executives

John L Hennessy	director
Sundar Pichai	director, officer: Chief Executive Officer	GOOGLE INC., 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Frances Arnold	director	5200 ILLUMINA WAY, SAN DIEGO CA 92122
Ruth Porat	officer: SVP, CFO	C/O GOOGLE INC., 1600 AMPHITHEATRE PRKW, MOUNTAIN VIEW CA 94043
Kavitark Ram Shriram	director	1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA 94043
Ann Mather	director
Lawrence Page	director, 10 percent owner, officer: Chief Executive Officer	1600 AMPHITHEATRE PARKWAY, BUILDING 41, MOUNTAIN VIEW CA 94043
Sergey Brin	director, 10 percent owner	555 BRYANT STREET, #367, PALO ALTO CA 94031
L John Doerr	director	C/O KLEINER PERKINS CAUFIELD & BYERS, 2750 SAND HILL ROAD, MENLO PARK CA 94025
Ferguson Roger W. Jr.	director	CORNING INCORPORATED, ONE RIVERFRONT PLAZA, CORNING NY 14831
Alan R Mulally	director	P.O. BOX 995, MERCER ISLAND WA 98040
Robin L Washington	director	333 LAKESIDE DRIVE, FOSTER CITY CA 94404
David C Drummond	officer: SVP, Corporate Development	1600 AMIPHITHEATRE PARKWAY, BUILDING 41, MOUNTAIN VIEW CA 94043
Eric E Schmidt	director	1010 ALMA STREET, MENLO PARK CA 94025
Diane B Greene	director	C/O ALPHABET INC.,, 1600 AMPHITHEATRE PKWY, MOUNTAIN VIEW CA 94043